Whiteboard Animation Software For Mac

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A whiteboard animation is a tactic that is ideal for telling complex stories. No matter what industry you may be in, it’s very likely that you may have noticed this trend in video content today. Whiteboard animations have become extremely popular for communicating complicated topics and demonstrating products or services in just a few minutes.

Customer retention is also excellent when it comes to whiteboard videos. These hand-drawn videos really seem to attract a large audience and they are perfect for drawing in a crowd or explaining your product.

So, here are the best Whiteboard animation software, apps and online tools which would allow you to create your own whiteboard animation on PC, Mac or smartphone. Great software which allows you to make good quality whiteboard animation. Simply download the software and signup to Sparkol. Best Whiteboard Animation Software for Mac: VideoScribe by Sparkol This program is produced by Sparkol and it remains one of the best whiteboard animation software programs for both Mac and PC. You can also use it on a number of mobile devices including devices that run android.

Part1. What is a Whiteboard Animation Video?

Part of the reason why whiteboard videos have become so popular is because they are a common tactic that’s used in education. It’s very likely that you have learned concepts in school with the help of whiteboard style drawings. Whiteboard style animations include characters, sounds and voiceovers as part of the clip and the stories that they cover can be anything from new company products, software demos or even strategies for a company too.

An example of a whiteboard animation created by Practical Psychology, a YouTube channel with over 1.3 million subs:

Part2. How Whiteboard Animation Changed Online Video: A Brief History

Whiteboard animation and online video has really emerged out of a number of events. This animation style has not always been extremely popular but since its adoption with a number of different brands it really started trending after some time.

One of the first times that a online whiteboard video was used by a major brand was with UPS. They launched a series of seven videos back in year 2007 that completely change the way that businesses were working in online video. A few 32nd explainer videos were produced as television commercials to explain the process of UPS and its shipping.

Dropbox: Serving as another example was dropbox that launched a whiteboard explainer video to deliver more information on their cloud based storage system. As Dropbox was a relatively new concept for many individuals in the digital industry, this video was instrumental in actually explaining the concept and showcasing some of the many uses of dropbox.

RSA animates: This was a company that actually bridge the gap from whiteboard animations on a private website to something that was hosted on Youtube. The platform of YouTube was always well primed for adding plenty of this type of content. The only problem was that the online videos that were created were mostly hosted privately. As soon as they hosted their own video a number of other small companies started jumping on board for the creation of PSA style videos.

The future: From there, a number of companies started jumping on board with the creation of whiteboard animation videos as part of their services. Google has even launched an innovation called the GM board which is designed to help companies with the creation of their whiteboard animation. With so many video production and animation suites that are not dedicated to the process of building whiteboard animations, it becomes so much easier for companies to produce high-quality whiteboard animations for their concepts.

Part3. How Do Whiteboard Videos Help Your Business?

A whiteboard video can truly help in a number of different ways for a business. By producing whiteboard animation videos it’s possible to diversify the content available on your website and for your brand. It’s also perfect for helping you reach top search engine results, enriching all of your social media channels, gaining new followers in understanding and for having an excellent branding tool.

The only real disadvantages to using whiteboard videos is that they can be expensive to professionally produce with a studio, they take extra time to create and they aren’t always the best tool for explaining a variety of subjects.

The process of these videos is relatively straightforward and they are now widely accepted as a fairly standard format for many types of brands. Logos and other branded elements can be added into these videos quite readily and they can even have other interspersed video content such as live demonstrations and more added into the videos.

Overall these types of whiteboard videos are a huge benefit to businesses. They’re especially beneficial for taking on a number of complex ideas and for explaining boring topics with ease. Producing a few of these videos can be a huge benefit to your business as it can provide content for the future of your business and for explaining its services.

Best Whiteboard Animation Software For Mac

Part4. 3 Awesome Examples of Whiteboard Animation to Get Inspiration

If you are hoping to create impactful whiteboard animation for yourself, you should consider checking out some of the following videos. There are some excellent videos that can help you through the process of creating something that will convert some extra viewers for your website.

1. How to Never Run out of Things to Say – Keep a Conversation Flowing!

By Practical Psychology

Category: Psychology

This whiteboard video shows how you can make animated videos around an abstract topic. The video is high quality and very practical and informative.

(Editor’s Note: Practical Psychology is a YouTube channel which provides animated book reviews, inspirational and motivational videos, as well as many psychological tips.)

Started in Feb, 2016, this channel has accumulated over 1.3 million subs, as well as over 60 million videos to date.)

Animation Software used: VideoScribe. According to the owner, Practical Psychology uses whiteboard animation software called Videoscribe by Sparkol, an UK based Software Company to animate his videos.

2. WHERE GOOD IDEAS COME FROM

By RiverheadBooks

Category: Book Reviews

This is an inspiring example of how you can make an animated video longer than 90 seconds, and still grab your audience’s attention. It has high quality images, slick animations and a strong narrative. It manages to inform the viewers without spoiling too much information about Johnson’s book.

Videos made by hand-drawn.

3. How to Get Your First 1000 Subscribers in a Week!

By ViralWhirl

Whiteboard Animation Software For Mac

Category: How-to tutorials

(Editor’s Note: ViralWhirl is another YouTube channel which uploads random animated videos, covering topics from social media hacks, movie explanations to making money from the internet tutorials.

Started in Jan 2016, this channel has accumulated over 160K subs, as well as over 60 million videos to date. )

Animation Software used: VideoScribe.

Apart from the above mentioned examples, whiteboard animation videos are commonly used to create other types of videos like:

    • Overview Video
    • Brand Video
    • 2D & 3D Animated Explainer Video
    • Marketing Video
    • Promotional Video
    • Youtube Teaser Videos
    • Business Use Case Study Videos
  • How To Videos

Part5. How Much Does A Whiteboard Animation Cost?

Understanding the overall price that you should be spending on whiteboard animation can be important to maximizing your investment as a business. You need to first understand the type of whiteboard animation that you want to create an approach and animation studio or software provider with the video or animation that you hope to have in the end.

Working with unofficial studio can often be one of the most expensive options but it’s usually the preferred option for many major brands because you can get extra value of the video that’s produced. Here are some comparison numbers on what a whiteboard animation may cost you in going with a traditional animation studio:

Transcribe

This service advertises whiteboard animation creation services at a rate of around $5000. Additional services may be required if you would like your video to go over a certain length of time. For shorter videos the price remains at approximately $5000.

Firestarter videos

For a base cost of $3595 you can get access to a whiteboard animation video created with the help of a professional studio here. This company charges around $30 for every additional second you may need beyond their base stipulations. This can make some other videos a little bit expensive but if you’re just looking for a short film, this could be the best budget option.

Ydraw

Y draw charges around $6000 for the first minute of video and then they charge you a flat rate per minute after that. They are perhaps one of the best companies to consider if you are a mid range and established company that is seeking whiteboard animation. The flat rate charge per minute could actually work at saving you money especially over some of the competitors that charge for every second of video.

Simple Show

For around $15,000 you can get a full 3 min. video through this company. They also have some very high profile clients and they worked extensively with Mercedes and BMW. If you are looking for a professional touch that will still add some cost savings, Simple show is a great choice.

Switch Video

Free whiteboard animation software for mac

At around $15-$20,000 for 60 seconds of video, these are some of the more expensive providers. This company has produced videos for the government of Canada and for a number of tourism boards. They are extremely dependable and they have become well known for their video content.

Cognitive Media

This is a company that regularly charges around $30,000 for one of their videos. This is the agency that was actually responsible for the RSA animate videos and they are regularly hired on by TED and a number of other media organizations for the quality of the skills that they can deliver.

Get Creating!

I hope this inspires you to create your own whiteboard animations, for communicating findings to clients, creating marketing or training videos, or something else. Just about any story is made more compelling by adding visuals. Feel free to share your creations in the comments!

You may also like:


Hey, My name is Paul – nice to e-meet you 🙂 I’m a freelance video editor who has over 4 years experiences of making all types of videos. I founded this website to provide step-by-step and easy-to-follow instructions to first-time editors or beginners like you who want to start their journey in video editing.

Contents

The Whiteboard Animation Video is the coolest and the right way to create visual online money making content. And to create a good marketing video, you need to have the best value for money animation software. You know the type of the things wanted for creating the traditional whiteboard video and those are – a hand, a whiteboard, a pen, and some good fun drawings. But to strengthen your online branding and provide you a lot of social signals, you need a help of top rated software which helps you to make whiteboard animation videos.

There is quite a good number of video animation software to create whiteboard content available in the market, some of them are available as free as they provide free options for use while some of them are paid software. For beginners, it is a good thing to start with the free versions, but when you are serious about creating quality whiteboard videos, then I recommend you should upgrade to premium animation software. I have researched for the top video software for creating whiteboard animation and made this list to help you easily choose the best software according to your need and requirements.

Best Whiteboard Animation Software

Among the highest-rated software, the Videoscribe from Sparkol can be placed at the top. It is best for Educators, FAQs, and simple, technical explanations. It is like nothing you have ever seen before. More impressive thing is that you do not need to be a techie to use this video animation tool.

  • If you are looking for a whiteboard animation software for MAC and PC support, then go nowhere than Videoscribe
  • You can use it with your Android, iPhone, iPad or Kindle Fire device
  • Videoscribe comes with cloud storage, so you can use this tool software on multiple devices as well
  • By giving the yearly and monthly plans at a very cheap rate of $12/month and $29/month respectively
  • Videoscribe offers a 7-day free trial also

Easy Sketch Pro is not just a whiteboard animation software, but you can generate leads through it also. You also get the options of multiple video publishing, adding call optin form links, and getting the analytical reports about the user interaction with your videos. You can get Easy Sketch Pro at a very low price of just $37 and can claim for the welcome bonus package too.

  • The latest version 3.0 of Easy Sketch Pro is a lot faster and has an improved user interface than its previous versions
  • You can add live ‘hot spots’ to make interactive videos
  • You can also add URLs of your website, YouTube, Facebook, Twitter accounts and affiliate links
  • The awesome feature of ‘Click to call’ button allows the prospects to call you directly within the video

A great professional whiteboard animation software that allows creating awesome videos using your favorite internet browser. The GoAnimate has thousands of inbuilt hand-drawn assets like backgrounds, props, etc. and hundreds of character actions which help you to draw your whiteboard video content in a professional way according to your business needs and requirements.

  • You can add your voice acting or voice over to your animation video, can import audio files as well
  • You can also hire professional actors to record the audio and to get the faster turn around
  • It is a good tool for cartoon stories, animated infographics and anime stories videos
  • GoAnimate offers three different plans and pricings for its potential users, you can choose the best suitable plan for you

With a good option of providing a free plan also for its users, PowToon is simply one of the most popular and top-rated whiteboard animation software. In the category of the free video creating software, it can be at the first position for sure. It is a web application just like the GoAnimate. PowToon does not work like other animation software, but it is proven something more attractive than the others.

  • You can create awesome animated videos as well as presentations with its easy-to-use interface
  • The premium account starts at just $19/month, which shows how affordable and cheap the software is
  • It allows its users to engage, explain and sell with an effective and simple PowToon
  • You can also get the ready-made templates to design a good quality PowToon within a few minutes

Explaindio is one of the top used marketing animation software today. It helps you to create convincing, attention-grabbing, and financially supporting whiteboard videos to market your brand. You can create green screen recordings with its preloaded animated slides. It allows to try a 7-day free trial version before the full software purchase. You need not require a high-scale of learning experience to understand its interface and working, just a little bit of knowledge of the work you want to do with it is enough.

  • It has a feature rich and user friendly interface, which can give you better experience than VideoScribe!
  • Easy-to-operate timeline helps the beginners to create stunning whiteboard videos in just a few minutes
  • Switch easily between presentation/animation and sketch feature to quickly analyse your work
  • In every slide, there is an option for placing your voiceover and music

The list of the best whiteboard animation software is incomplete without Moovly. It allows you to create animated videos, presentations, and other multimedia contents easily. You can sign up for free and start creating your first animated video using Moovly. You can create your videos using the free templates and library objects. You can add your own images, video clips and sounds.

  • You can view, edit, delete, and restore your videos anytime on Moovly
  • You can share your videos with your friends and can publish them on Facebook and YouTube
  • You can also download the videos for the offline use
  • Moovly offers plus plan at a very cheap rate of just $9.95/month for yearly basis
  • A pro plan at $24.95/month is also available for the users who want more storage and want to render more videos at a time

Whiteboard animation videos help to communicate with people and educate new learners easily and beautifully. They speak to the eyes and ears. They can convey a complex information very easily. And for creating these awesome videos the best whiteboard animation software help in a right way. They can be looked something costly at the first time, but when you see a long run cost for your company and the revenue that the animation videos can generate for you, then nothing is better than those.

10 Tips to Create Awesome Whiteboard Animation Videos

So, you have decided to create a professional marketing presentation video for your brand or service. But, how will you make excellent content for it? Check these below tips to get the answer.

Tip1: Keep it traditional

You know well the traditional way of creating whiteboard videos, and you should follow it here too. The basic things include; a white background, your hand, and continuous drawing with these both. These basic characteristics will give a recognizable style to your content.

Tip-2: Don’t forget the drawing hand

The main and selling point of a whiteboard video is that the user feels that there is an artist drawing the story in real time. So, use the design tools and technology to make it look like a real drawing. You may know that the Wacom tablets are great for drawing and animations. You can change the way of making the animation video, its story, characters, things in the background, but one thing that cannot be changed is – a drawing hand. Remember that, ‘if there is no drawing hand, then it is not a whiteboard animation’.

Tip-3: Provide a way of learning

For a successful animation video, there are some essential ingredients needed, and those are; an interesting subject, related characters, objects, and drawing. It is a fact that if you provide fun to the people in a marketing video, there are more chances that they learn about the content faster and get more interest to interact. According to the study made by Dr. Richard Wiseman, people can learn and recall things with 15% more rise in memory when they see content in an animation video than any other format.

Tip-4: Use your storytelling power

If you tell a well-formated story in a meaningful way, then there are no chances of resisting it by people. We all like to hear/read stories, and if we can watch the whole story in a short, interactive, and animated video, then we get attracted to it even more. So, don’t just focus on selling your service or products through an animation video, but also make a relative, attractive, and actual story content which provides free learning and fun too. Present the power of storytelling by focusing on the problems as well as the interest of your target audience, not on the features and specs of your products or services.

Tip-5: Emotions do work

Whiteboard Animation Software For Mac

A whiteboard animation video is a free way to learn about something in a simple way, this thing you should remember all the time. And if you use relative emotions like funny, light, happy, nostalgic, etc. then there are more chances of viewers will attract and interact with it. Appealing to the emotion of the audience in your favor generates identification and is a proof of great storytelling power.

Free Whiteboard Animation Software For Mac

Tip-6: Animated characters are always beloved

Most of the tools or software provide a free use of animated characters. Use them wisely in your video content to add a personalized approach. You should narrate the characters in the way like they represent the target audience. Create a memorable and engaging video content.

Tip-7: Plan in advance

Though I mentioned it at this position, it is one of the most important things to consider. The advanced and well-detailed plan creates a thick line between the professional, beautiful animation videos and the average media content. A great plan contains two things; your goal and your target audience. Set your objectives and goal for creating the marketing video like are you making it get more traffic? Want to generate more leads through it? Want people to click on the buttons or navigate through the menus? Or just want to provide the learning material which also markets your brand. The second thing is to think about the audience you are targeting. Make sure that the audience will easily understand the content you are providing and will work for them. A well-planned whiteboard video will show what the people want to see and motivate them to act.

Tip-8: Evaluation should be done

Regular evaluation of your work at various stages can save your lot of efforts. If you evaluate your work for the first time after a few months spent on making the video, it may shift your perception, and it is a normal thing. You may have to spend a lot of time on checking, editing, and modifying your video than you have expected. Sometimes it does not create much botheration, but sometimes it affects significantly on your goals. So, regular evaluation at smaller stages of work helps you save your time, efforts and allows you stay on your target.

Tip-9: Read it loud

After writing your script for your audience, read it out loud. You may also take help of your colleagues or friends to hear from you and give their opinion on it. Your script should sound natural, relative and to the point. Your script in a whiteboard video is the content that is spoken directly to the viewers. So you should write in the way your audience want to hear.

Tip-10: Use the best software/service available in the market

Best Whiteboard Animation Software For Mac

All you have followed to create an awesome video, but if you don’t use the quality tool to execute that, then your target may have to suffer. So, be wise and choose the best animation video tool which offers premium as well as accountable free features to implement your idea perfectly.

Conclusion

Whiteboard videos are nothing but a story you tell to the viewers about you/ your brand/ your ideas and let them interact with things if you want to make them do so. Creating video content is not enough for this, you have to be at the top-level of the game and should also play the role of a harsh editor. The tips as mentioned here will surely help you to become a smart player and achieve what you want from the tool you have purchased.

Videos are the best way to promote your brand onlinewith a good user engagement. Hope you like the list of the top-rated Whiteboard Animation Software. Share this list to let the other people know about these awesome software to create wonderful interacting videos.

Hey,

It really depends on your understanding of the software and the intensity of your work. but according to my tests, the Video Scribe is better than the other Animation software as its easy to understand and use. Even a beginner can make use of it without any help.